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gtrends interest over time

This table includes daily shapshots of Google Trends data on the popularity of keywords associated with voting in specific media markets. We use this data as an input in our voter turnout models.

Schema

Field
Description
state
The state (two-letter abbreviation) containing a given media market.
dma
The given media market.
metro
The metro area of the given media market.
code
Google's metro area code.
keyword
A word or phrase related to voting.
hits
The Google Trends popularity index for keyword in a given dma as of timestamp over the prior timeframe.
timeframe
A period of time preceding timestamp.
dt
The timestamp of when this snapshot was captured.

Example entry

[
{
"state": "AK",
"dma": "Anchorage AK",
"metro": "Anchorage",
"code": "US-AK-743",
"keyword": "ballot",
"hits": "13.0",
"timeframe": "all time",
"dt": "2020-07-01 00:00:00.000000 UTC"
}
]