person media
This table includes probability scores estimating the media consumption habits of each person with a record in the national TargetSmart VoterBase file.

Schema

Field
Description
targetsmart voterbase id
TargetSmart's unique indicator for a person record.
does not follow political news
A probability (on a scale of 0.0 to 1.0) that this person does not regularly follow political news.
gets political news from broadcast tv
A probability (on a scale of 0.0 to 1.0) that this person relies on broadcast TV as a primary source of political news.
gets political news from cnn
A probability (on a scale of 0.0 to 1.0) that this person relies on CNN as a primary source of political news.
gets political news from msnbc
A probability (on a scale of 0.0 to 1.0) that this person relies on MSNBC as a primary source of political news.
gets political news from fox news
A probability (on a scale of 0.0 to 1.0) that this person relies on Fox News as a primary source of political news.
gets political news from local tv
A probability (on a scale of 0.0 to 1.0) that this person relies on local TV as a primary source of political news.
gets political news from facebook
A probability (on a scale of 0.0 to 1.0) that this person relies on Facebook as a primary source of political news.
gets political news from twitter
A probability (on a scale of 0.0 to 1.0) that this person relies on Twitter as a primary source of political news.
gets political news from newsmax
A probability (on a scale of 0.0 to 1.0) that this person relies on Newsmax as a primary source of political news.
gets political news from the new york times
A probability (on a scale of 0.0 to 1.0) that this person relies on the New York Times as a primary source of political news.

Example entry

[
{
"targetsmart_voterbase_id": "FL-16610635",
"does_not_follow_political_news": "0.024",
"gets_political_news_from_broadcast_tv": "0.120",
"gets_political_news_from_cnn": "0.010",
"gets_political_news_from_msnbc": "0.112",
"gets_political_news_from_fox_news": "0.275",
"gets_political_news_from_local_tv": "0.091",
"gets_political_news_from_facebook": "0.064",
"gets_political_news_from_twitter": "0.674"
"gets_political_news_from_newsmax": "0.069",
"gets_political_news_from_the_new_york_times": "0.105",
}
]
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Schema
Example entry