person media

This table includes probability scores estimating the media consumption habits of each person with a record in the national TargetSmart VoterBase file.
Schema
Field
Description
targetsmart voterbase id
TargetSmart's unique indicator for a person record.
does not follow political news
A probability (on a scale of 0.0 to 1.0) that this person does not regularly follow political news.
gets political news from broadcast tv
A probability (on a scale of 0.0 to 1.0) that this person relies on broadcast TV as a primary source of political news.
gets political news from cnn
A probability (on a scale of 0.0 to 1.0) that this person relies on CNN as a primary source of political news.
gets political news from msnbc
A probability (on a scale of 0.0 to 1.0) that this person relies on MSNBC as a primary source of political news.
gets political news from fox news
A probability (on a scale of 0.0 to 1.0) that this person relies on Fox News as a primary source of political news.
gets political news from local tv
A probability (on a scale of 0.0 to 1.0) that this person relies on local TV as a primary source of political news.
gets political news from facebook
A probability (on a scale of 0.0 to 1.0) that this person relies on Facebook as a primary source of political news.
gets political news from twitter
A probability (on a scale of 0.0 to 1.0) that this person relies on Twitter as a primary source of political news.
gets political news from newsmax
A probability (on a scale of 0.0 to 1.0) that this person relies on Newsmax as a primary source of political news.
gets political news from the new york times
A probability (on a scale of 0.0 to 1.0) that this person relies on the New York Times as a primary source of political news.
Example entry
[
  {
    "targetsmart_voterbase_id": "FL-16610635",
    "does_not_follow_political_news": "0.024",
    "gets_political_news_from_broadcast_tv": "0.120",
    "gets_political_news_from_cnn": "0.010",
    "gets_political_news_from_msnbc": "0.112",
    "gets_political_news_from_fox_news": "0.275",
    "gets_political_news_from_local_tv": "0.091",
    "gets_political_news_from_facebook": "0.064",
    "gets_political_news_from_twitter": "0.674"
    "gets_political_news_from_newsmax": "0.069",
    "gets_political_news_from_the_new_york_times": "0.105",
  }
]

Field	Description
targetsmart voterbase id	TargetSmart's unique indicator for a person record.
does not follow political news	A probability (on a scale of 0.0 to 1.0) that this person does not regularly follow political news.
gets political news from broadcast tv	A probability (on a scale of 0.0 to 1.0) that this person relies on broadcast TV as a primary source of political news.
gets political news from cnn	A probability (on a scale of 0.0 to 1.0) that this person relies on CNN as a primary source of political news.
gets political news from msnbc	A probability (on a scale of 0.0 to 1.0) that this person relies on MSNBC as a primary source of political news.
gets political news from fox news	A probability (on a scale of 0.0 to 1.0) that this person relies on Fox News as a primary source of political news.
gets political news from local tv	A probability (on a scale of 0.0 to 1.0) that this person relies on local TV as a primary source of political news.
gets political news from facebook	A probability (on a scale of 0.0 to 1.0) that this person relies on Facebook as a primary source of political news.
gets political news from twitter	A probability (on a scale of 0.0 to 1.0) that this person relies on Twitter as a primary source of political news.
gets political news from newsmax	A probability (on a scale of 0.0 to 1.0) that this person relies on Newsmax as a primary source of political news.
gets political news from the new york times	A probability (on a scale of 0.0 to 1.0) that this person relies on the New York Times as a primary source of political news.

person past support

Socioeconomic context

Last modified 7mo ago