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person contactability

This table includes probability scores that can be used to predict which contact records are most likely to be reliable and generate a response. In all cases, we are scoring contact data associated with the voter's TargetSmart contact records.

Schema

Field
Description
targetsmart voterbase id
TargetSmart's unique indicator for a person record.
incorrect_address_score
A probability (on a scale of 0.0 to 1.0) that this person's address is wrong.
incorrect_phone_score
A probability (on a scale of 0.0 to 1.0) that this person's phone number is wrong.
sms_deliverability_score
A probability (on a scale of 0.0 to 1.0) that an SMS message sent to this person will be successfully delivered.
sms_response_score
A probability (on a scale of 0.0 to 1.0) that this person would respond to an SMS message.
sms_unsubscribe_score
A probability (on a scale of 0.0 to 1.0) that this person would unsubscribe if they received an SMS message.

Example entry

[
{
"targetsmart_voterbase_id": "SC-4912560",
"incorrect_address_score": "0.003",
"incorrect_phone_score": "0.033",
"sms_deliverability_score": "0.856",
"sms_response_score": "0.0195",
"sms_unsubscribe_score": "0.145"
}
]