This table includes probability scores that can be used to predict which contact records are most likely to be reliable and generate a response. In all cases, we are scoring contact data associated with the voter's TargetSmart contact records.
Schema
Field
Description
targetsmart voterbase id
TargetSmart's unique indicator for a person record.
incorrect_address_score
A probability (on a scale of 0.0 to 1.0) that this person's address is wrong.
incorrect_phone_score
A probability (on a scale of 0.0 to 1.0) that this person's phone number is wrong.
sms_deliverability_score
A probability (on a scale of 0.0 to 1.0) that an SMS message sent to this person will be successfully delivered.
sms_response_score
A probability (on a scale of 0.0 to 1.0) that this person would respond to an SMS message.
sms_unsubscribe_score
A probability (on a scale of 0.0 to 1.0) that this person would unsubscribe if they received an SMS message.