Hubble by Deck
Search
⌃K

person campaign

This table includes probability scores estimating the voting behaviors of each person with a record in the national TargetSmart VoterBase file. These behaviors include whether a person will support a given candidate, whether a person with vote in the given election and whether a person will make a financial contribution to a given candidate.

Schema

Field
Description
targetsmart voterbase id
TargetSmart's unique indicator for a person record.
state
The two-letter abbreviation for the state that a given voter is registered in.
county fips
A unique 5-digit code, maintained by the U.S. Census, assigned to each county. (The first two digits repeat state_fips.)
block fips 2010
A 15-digit code, maintained by the U.S. Census, representing the smallest level of Census geography: the Census block (based on the 2010 Census).
block fips 2020
A 15-digit code, maintained by the U.S. Census, representing the smallest level of Census geography: the Census block (based on the 2020 Census).
campaign id
Unique ID maintained by Deck representing a specific campaign. We define a campaign as an instance of a specific candidate running for a specific office or party nomination. If the same candidate ran in a primary and general election in both 2018 and 2020, they would have four campaign entries across those contests.
support score
A probability (on a scale of 0.0 to 1.0) that a given person would support the candidate associated with the specified campaign.
turnout score
A probability (on a scale of 0.0 to 1.0) that a given person would turn out to vote in the given election.
contributor score
A probability (on a scale of 0.0 to 1.0) that a given person would contribute money to the candidate associated with the specified campaign.
partisan elasticity score
A probability (on a scale of 0.0 to 1.0) that a given person is open to voting for different parties.

Example entry

[
{
"targetsmart_voterbase_id": "TX-23195295",
"state": "TX",
"county_fips": "48141",
"block_fips_2010": "481410103322040",
"block_fips_2020": "481410103561017",
"campaign_id": "a7dc1f9c-3e0b-4895-b5f1-a280e97db37d",
"support_score": "0.63",
"turnout_score": "0.46",
"contributor_score": "0.0069",
"partisan_elasticity_score": "0.12"
}
]