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person contactability

This table includes probability scores that can be used to predict which contact records are most likely to be reliable and generate a response. In all cases, we are scoring contact data associated with the voter's TargetSmart contact records.

Schema

Field
Description
targetsmart voterbase id
TargetSmart's unique indicator for a person record.
state
The two-letter abbreviation for the state that a given voter is registered in.
county fips
A unique 5-digit code, maintained by the U.S. Census, assigned to each county. (The first two digits repeat state_fips.)
block fips 2010
A 15-digit code, maintained by the U.S. Census, representing the smallest level of Census geography: the Census block (based on the 2010 Census).
block fips 2020
A 15-digit code, maintained by the U.S. Census, representing the smallest level of Census geography: the Census block (based on the 2020 Census).
incorrect address score
A probability (on a scale of 0.0 to 1.0) that a given person's address is wrong.
incorrect phone score
A probability (on a scale of 0.0 to 1.0) that a given person's phone number is wrong.
sms deliverability score
A probability (on a scale of 0.0 to 1.0) that an SMS message sent to a given person will be successfully delivered.
sms response score
A probability (on a scale of 0.0 to 1.0) that a given person would respond to an SMS message.
sms unsubscribe score
A probability (on a scale of 0.0 to 1.0) that a given person would unsubscribe if they received an SMS message.

Example entry

[
{
"targetsmart_voterbase_id": "DC-856549",
"state": "DC",
"county_fips": "11001",
"block_fips_2010": "110010080013003",
"block_fips_2020": "110010080013003",
"incorrect_address_score": "0.033634859839785862",
"incorrect_phone_score": "0.024974158735063343",
"sms_deliverability_score": "0.9864134462342512",
"sms_response_score": "0.10253351713509849",
"sms_unsubscribe_score": "0.39096055279341507"
}
]