This table includes daily shapshots of Google Trends data on the popularity of keywords associated with voting in specific media markets. We use this data as an input in our voter turnout models.
Schema
Field
Description
keyword
A word or phrase related to voting.
state
Two-character state abbreviation.
dma
A media market.
timestamp
A timestamp.
timeframe
A period of time preceding timestamp.
hits
The Google Trends popularity index for keyword in a given dma as of timestamp over the prior timeframe.