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gtrends related queries
This table includes daily shapshots of Google Trends data on common searches associated with voting in specific media markets. We use this data as an input in our voter turnout models.

Schema

Field
Description
keyword
A word or phrase related to voting.
state
Two-character state abbreviation.
dma
A media market.
timestamp
A timestamp.
timeframe
A period of time preceding timestamp.
value
A popular Google Search query related to keyword.
type
The method used by Google Trends to associate value with keyword. Options are "top" (i.e., queries most commonly related to keyword) or "rising" (i.e., queries that became popularly associated with keyword in the specified timeframe).
hits
The Google Trends popularity index for value in a given dma as of timestamp over the prior timeframe.

Example entry

[
{
"keyword": "ballot",
"state": "MO",
"dma": "Kansas City MO",
"timestamp": "2021-06-28 17:52:52 UTC",
"timeframe": "all time",
"type": "top",
"value": "kansas ballot 2016",
"hits": "7",
}
]
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Schema
Example entry